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Day 26 – “Branding”

When I first saw The Mules passing through my town, I couldn’t help but notice the block letters 3MULES.COM on a pannier. I said to myself, “What a novel way to advertise!” I later learned that someone Mule had met in Nevada had helped him get the domain name and set up a simple home page.

The page had one paragraph beginning with “Who are we? Where are we from?” Almost everyone who encountered The Mules asked these questions, so the website was set up to make it easier for folks to understand his journey and his mission. That same paragraph is still on his home page today, and the website has expanded to provide all kinds of information.

So back to Day 26, some maintenance was required on the signage. It was a tedious task, and after doing some filming, I decided to pitch in and help. Did I cross the line?